If you’re a big company, chances are you’ll want to include a lot in your annual report. Maybe your CTA is simply to download the full report, like Avocode has done here in each section of its site. And while there’s some barrier to entry when your annual report is physical, if it’s digital, you can have a easy-peasy clickable button that takes readers right to that donate page. If you’re a nonprofit like the 9/11 Memorial & Museum, your call to action is likely to be getting folks to donate. When you’re sending out mailers to your stakeholders, you bury their ultimate goal: getting your audience to do something. None other than the Bill & Melinda Gates Foundation has opted for that approach the last few years. That way, next year’s is just a matter of inputting new content. We’ve made Lemonly’s last four annual reports interactive, too, and each year’s kickoff-to-publication process gets shorter.Īnd if you really want to maximize on efficiencies, you can create an interactive annual report template. It’s also a fact backed by our internal work. For the last four years, we’ve built their annual reports as immersive interactives. It’s a fact backed by our work with the 9/11 Memorial & Museum. Well, we’ve got a little secret: After making this year’s annual report interactive, next year’s will be easier. Every time, it feels like the process of making an annual report is like starting over from scratch. Perhaps the end of each year comes a little too quickly for your liking. What an Interactive Annual Report Can Be It Can Be an Investment In Future Years Well, you’ve come to the right place! In this post, we cover what an interactive annual report can be (and what it doesn’t have to be). You wonder if there’s something out there that can take your report to the next level. But maybe past years’ annual reports-despite their graphs, charts, and official letterhead-didn’t quite hit the mark. You want your stakeholders to get up to speed with where you are today and where you’re headed. Time to look back and share the many milestones your company has achieved in the past year.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |